Okay, I have a confession to make: I’d never heard of 1% for the Planet before this week. Then, through Facebook, I saw that they were in Montreal holding a presentation, so I signed up to go and hear what they have to say.
While this particular presentation was strictly about water (and so I thought the entire organization was about water), it turns out that 1% for the Planet is all about encouraging companies large and small to dedicated 1% of their sales to environmental causes around the world. Now, 1% of sales may sound like a small number but when you consider that a) it is sales and not profit, the number suddenly gets bigger, and b) some of the companies involved are Naya water and Patagonia, the amount of money being committed to environmental groups are in the $100,000s to millions of dollars.
I spoke with Grace from 1% for the Planet about their mission. The organization was founded by Yvon Chouinard, founder of Patagonia, and Craig Matthews, owner of Blue Ribbon Flies. They are both passionate environmentalists who knew that in order for business to be successful in the long-run, protecting the environment is essential.
Member companies now donate 1% of their sales to one or many of any of the listed environmental organizations that are approved by 1% for the Planet. If you’re worried that that just means big global environmental organizations, fear not, there are as many small, local groups as there are larger ones. For example, we heard presentations about conservation projects protecting Quebec’s freshwater ecosystem from both The David Suzuki Foundation Quebec Chapter and Fondation de la faune du Quebec. Perusing through the organization’s list of member environmental organizations you will see small local groups as well as large, global groups.
How it works: A company commits 1% of its annual sales to give to environmental causes. It becomes a member of 1% for the Planet. The organization audits the company’s books to make sure the company is donating its committed percentage and the company receives the 1% logo to use on all its printed and other media material. 1% for the planet survives off of membership fees and fundraising, as it too is an environmental not for profit organization.
As a consumer you can support these companies and their efforts by buying their products. If your company already contributes to environmental causes, consider joining this group and wearing your badge proudly. Even if you’re an independent or small business you can join this group. Jack Johnson is a member and we were treated to a performance by Chris Velan, also a member, before and after the presentation.